Starting a home-based bakery business is an easy way to turn your baking hobby into a reliable money-making venture. Obviously, you need to be a good baker to start this kind of gig- and you need to be able to provide consistency. Presentation is important as well, so you need to bake things that LOOK good as well as taste good.
Different Baked Goods to Sell
A home-based bakery can be general or specialized. You might opt to concentrate on cakes for special occasions, cupcakes, cookies, brownies, or artisan breads. The types of items you bake can determine where you sell your baked goods. Local restaurants can be good customers for specialty breads. Cookies and brownies are often good sellers at farmers’ markets. Custom wedding and birthday cakes can be ordered directly from you and made specifically for each individual client.
Advantages of Operating a Home-Based Bakery
If you love to bake, opening a home-based bakery business is likely to be an easy transition for you. It’s mostly doing more of what you enjoy- just on a larger scale.
If you’re organized, you can pre-sell a lot of the things you bake, so you know exactly how much money will be coming in over the next few weeks. If you do end up baking too much, you can always serve the leftovers to friends and family.
Disadvantages of a Baking Business
The worst-case scenario for your home-based baking business is that you find out it’s illegal in your area. Some cities, states, or counties have laws prohibiting food preparation in private homes, so this is something you need to check out before you fire up your ovens.
If operating a baking business is legal in your area, there might still be regulations. Some areas require kitchen inspections, while others prohibit food preparation in homes with a pet. These regulations can sometimes make operating a cake or cupcake business infeasible. Renting space in a commercial kitchen can be a way around this, but it can also get expensive if you’re bootstrapping your business to start.
Another potential problem for home bakers who want to monetize their kitchen efforts is spoilage. Baked goods don’t last forever, so you can’t store unsold items like you can with crafts or other kinds of inventory. Figuring out exactly how much to bake is essential- and you’ll need to assess your production levels regularly.
Tips for a Home-Based Baking Business
- Holidays are a good time to promote your custom baking services because many people are so focused on other parts of their holiday meals that they don’t have time to bake.
- Create your own signature baked good to sell. This can establish you in customers’ minds as the go-to baker in town for that specific item. You can also opt to specialize in a type of baked good- like gluten-free desserts or sugar-free cupcakes. In general, specialists make a lot more than generalists when it comes to home baking gigs.
- Get comfortable with photography or team up with a local photographer who has their own equipment. Good pictures are worth a thousand words when it comes to baked goods. Post your photos on social media sites such as Pinterest and Facebook to drum up business or make brochures to hand out to potential clients.
- Tailor your baked goods to your market. If you’re focus is custom wedding cakes, team up with a bridal boutique or give out free samples at a local bridal show. If your specialty is home-baked cookies or muffins with local flavors, festivals and fairs could be a good market for you. Home-baked pies might be a natural fit for a partnership with local delis, diners, and coffee shops.